- Keep our presentation and format clean and easy to consume.
- Deliver high-quality written, audio and video content to grow and enhance the readers gun and shooting experiences.
- Educate, enlighten and entertain.
- Affiliate with other authors, content and sites that align with our mission.
- Have freakin fun!
Gun and Gear Mission
- Review guns and gun related products and provide the readership with clear and impartial analysis. Be transparent in our biases.
- Share our cumulative knowledge and skills to allow the reader to become more knowledgeable with guns and a better shooter.
- Advocate for the proper use and ownership of firearms.
- Shoot, move and communicate!!